SMEs and other small corporate entities are often sitting on vast quantities of extremely valuable data. However, the digital analysis of data to drive and predict consumer and market demands requires an exceptionally high level of knowledge in numerous overarching fields: statistics, stochastics, programming, mathematics and deep learning techniques. Moreover, the rapid advancement in the quantity of data that we can produce implies increasingly complex hardware requirements. You cannot afford to waste your high-value resources on “low immediate return” data science tasks. Instead, invest in the development of local data science talent. Your business is as unique as a fingerprint – and your data is your most precious and valued resource. You cannot simply trust anyone to work on your systems. Instead, work closely with a data analyst and data scientist with consulting experience in the field of security and governance, specialising in EU regulatory affairs.